Exhibitions continue to be a vital element of a company’s marketing strategy by providing the platform to showcase products and services directly to their target audience. They provide an ideal opportunity for salespeople to engage with perspective customers, to keep abreast competitor offerings and innovations in their industry.
Companies participating at exhibitions need to navigate between custom-built fabricated stands and modular ‘system’ stands. The person tasked with organising the display typically needs to search for a solution which is affordable, yet represents their brand well, whilst looking appealing enough to attract delegates. Not an easy thing to search for, but an evolution in modular exhibition systems has brought on a host of display options that combine the best of both worlds.
Let me try to shed some light on the benefits of a modular display. The main advantage is their ability to grow and shrink according to an exhibitor’s needs. Like building blocks, pieces of each system integrate perfectly when added to or rearranged, making them particularly appealing when re-building at multiple events where the stand floor space varies. In terms of adaptability, today’s modular stands can’t be beat.
Customisability of modular displays are luring fans of custom-built stands with ever-growing opportunities to integrate large scale fabric graphics, and the ability to add, relocate, or remove elements such as audio-visual components, storage rooms, and even double decks. Starting with a basic structure, exhibitors have a myriad of options to scale up or down depending on space or budgetary constraints.
Modular display components are much lighter and more compact than their custom-built cousins. To illustrate this point further, one of my clients recently upgraded from a custom-built timber stand to a modular display, reducing their transport costs by more than 50% (from two semi-trailers to one). Apply this saving over multiple builds, combined with zero refurbishment costs, and you start to appreciate the benefits of a modular display.
Style is everything when it comes to creating an identity on the exhibition floor, and modular displays are at the forefront by offering an extensive range of architectural details and customisable features. This provides companies the ability to further personalise their stand, resulting in a display that looks custom, often at a fraction of the cost, weight, and setup time required of a traditional custom build.
Outstanding Displays works with clients throughout Australia and beyond by designing modular displays which really stand out from the crowd. For a no obligation stand design, please visit www.outstandingdisplays.com.au